Visitors arrive but do not buy
Common reasons include unclear shipping costs, missing trust signals, weak product images and difficult mobile checkout.
Services · E-commerce & development
Shopify online shop
A Shopify shop with substance: theme, catalogue, checkout and the few apps that genuinely help turn visitors into orders.
- Platform
- Shopify
- Duration
- From around 4–8 weeks
- Includes
- Theme, checkout, SEO basics
- Migration
- With a redirect plan
Shopify gets you started quickly. Done well, it becomes a sales tool.
Shopify handles the technical foundation: hosting, security, checkout, payment and shipping integrations. What remains is the work that drives sales: clear product structure, convincing product pages, smooth checkout and trust throughout.
That is my focus, with theme customisation or a custom theme, a few vetted apps and a sound SEO foundation.
Does this sound familiar?
Too many apps slow the shop down
Every app loads code and adds monthly costs. I use only apps with measurable value.
Migrating from another system is worrying
Migration risks losing rankings and order history. A redirect plan and data migration help limit this risk.
What your Shopify shop includes
Customised or bespoke theme
Individual design that fits your brand, works on mobile and loads quickly.
Product & category structure
A range, variants, collections and filters that help customers find what they need.
Payments & shipping
Common payment methods and shipping profiles with transparent costs and delivery times.
Conversion details
Trust signals, reviews, shipping information, clear calls to action and streamlined mobile checkout.
SEO foundation
Titles, descriptions, structured data, clear URLs and redirects for products and categories.
Legal information & privacy
Space and integration for legal notice, terms, cancellation information, privacy policy and cookie consent.
What matters in Shopify
Product pages that convince
Good images, clear benefits, easy size and variant selection, and a visible price with shipping information. Customers should not have to search for what they receive and when.
Use apps thoughtfully
Shopify apps add features but also loading time and costs. I prefer built-in features and theme code, adding apps only for clear value such as reviews, subscriptions or accounting integrations.
Legal requirements in German online retail
These include legal notices, cancellation information, prices including VAT, shipping costs, unit prices for certain products and order-button wording. You obtain legal approval for the texts; I integrate them technically.
Migrating from other systems
When moving from WooCommerce, Wix or other systems, I transfer products, categories and customer data where possible. Old URLs receive 301 redirects to help retain rankings. See the approach under Website relaunch.
Performance & mobile
A large share of e-commerce orders happens on mobile. I test pages and checkout on real devices and pay attention to Core Web Vitals.
How your Shopify shop is built
-
Range & brand 1 week
Define products, audience, pricing, shipping and brand identity.
-
Theme & design 2–3 weeks
Design home, category, product and cart pages and implement them in the theme.
-
Data & settings 1–2 weeks
Enter or import products and configure payments, shipping, taxes and legal information.
-
Testing & checkout review 1 week
Test orders, mobile use, error cases and performance.
-
Launch & aftercare 2–3 days
Publish, connect the domain, redirects and tracking, and introduce you to Shopify administration.
When Shopify is the right choice
A good fit if
- You sell physical or digital products of manageable complexity.
- You want to start quickly without managing hosting and security yourself.
- You want a shop you can maintain day to day.
Probably not a fit if
- You need specialised B2B logic or unusual processes; we should assess custom solutions.
- You want complete control over hosting and code without platform dependency.
Shop experience
- E-commerce system KitManufaktur
An online system for high-end body kits, focused on product presentation and ordering.
- See all cases
Shopify shop questions
There are one-off setup costs for design, configuration and migration, plus ongoing Shopify fees and any apps. You receive a fixed-price setup proposal after our introductory call. The price calculator provides a guide.
Usually 4 to 8 weeks depending on range and design. Many products, variants or migration increase the work.
Yes. Products, categories and content can be migrated, with 301 redirects for old URLs to protect rankings and bookmarks.
Yes, with appropriate configuration for German payment methods, taxes, legal texts and shipping profiles. Have legal texts reviewed by a legal adviser.
No. I use standard features where possible and add only useful apps to limit costs and loading time.
Yes. You receive training on products, orders, discounts and content. Further development and support are available on request.
Why es.design
01
Custom-built, never off the shelf
Every website is built for your business and your people – no themes, no templates, no 08/15. Powered by Storyblok, Vercel and Supabase.
02
100% personal
One contact for strategy, design and build – no account-manager ping-pong.
03
Fixed price, clear scope
You know what you get and what it costs before we start.
04
Local, digital everywhere
Studio in the Odenwald, projects across the region and beyond.
Ready for a first-class web project?
Free 30-minute intro call – no pitch deck, no obligation.
Book an intro call