Blog

Insights into design, tech & trends.

What is happening in web design, UX and tech — plus developer topics when they actually matter. Curated from the studio, without empty slogans.

Online-Terminbuchung für Studios und Praxen: Worauf achten?

Telefon-Pingpong kostet Zeit, No-Shows kosten Geld. Welche Online-Terminbuchung zu Studio oder Praxis passt — und worauf du bei Kalender, Zahlung und Datenschutz achten solltest.

All articles

Tech

Website-Relaunch ohne Ranking-Verlust: die Checkliste

Neue Website, gleiche Google-Platzierung? Diese Checkliste zeigt, wie du Weiterleitungen, Inhalte und Technik übernimmst — ohne Blindflug am Launch-Tag.

#301 Weiterleitung
#es.design
#noindex
#Search Console
#SEO Checkliste
#Website Relaunch
#XML Sitemap

Strategy

Google-Unternehmensprofil einrichten: Schritt für Schritt

Wer lokal bei Google gefunden werden will, braucht ein sauberes Unternehmensprofil. So richtest du Verifizierung, Kategorien, Fotos und Bewertungen in etwa einer Stunde ein.

#Bewertungen
#Google Business Profile
#Google Unternehmensprofil
#Google Unternehmensprofil Google Business Profile Local SEO Bewertungen Odenwald Mosbach Webdesign es.design
#Local SEO
#Mosbach
#Odenwald

SEO

Is Google hiding you? Why a high-end website stays invisible without organic visibility

What use is the most beautiful corporate design if nobody finds it? An exclusive interface without SEO is like a masterpiece in a locked cellar. Learn why your website dies on page 2 of Google — and how technical SEO optimisation and machine experience design sustainably increase your organic visibility.

#E-E-A-T
#Premium Marken
#SEO
#Sichtbarkeit
#Technische Optimierung
#Verkaufspsychologie
#Webdesign

Awarded

The Neuro Web Award 2026 looks at how websites work.

A design award judges looks — the Neuro Web Award measures impact. From more than 1,400 submissions from the DACH region, es.design was officially recognised.

#Award
#Neuro Web Award
#UX
#Webdesign

Quick reads

About the blog

Design, tech & what matters now.

This is not just code for developers. The blog puts design, UX and tech into context — and includes developer topics when they are truly relevant. Clear, practical, without buzzword bingo.

Design, strategy and digital trends from real projects
What is being discussed in tech and UX — including developer content
Context instead of hype — less noise, more substance

Strategy

Digital strategy & positioning

UI / UX

Design, usability & impact