Nobody finds me on Google
Dedicated service pages, clear titles and descriptions or local references are often missing. These can be addressed specifically.
Services · SEO
SEO & visibility
SEO and visibility without number-one promises: technology, content and local signals, with honest priorities and measurable results. Start with the free SEO check.
- Start
- Free SEO check
- Focus
- Local search & content
- Measurement
- Search Console
- No
- Paid link packages
Visibility means being found when customers search.
People searching Google for web design in Mosbach, physiotherapy in Eberbach or an electrician in the Odenwald usually have a specific need and decide quickly. If you do not appear, you do not exist for that customer.
SEO improves how well Google understands your site and how relevant it is to a search query. This includes technology, content and, particularly for regional businesses, local signals such as Google Business Profile. My article “Is Google hiding you?” explains why even excellent websites need visibility.
Does this sound familiar?
Technology gets in the way
Slow loading, faulty redirects, duplicate content and unreachable pages reduce visibility.
Agencies promise first place
No reputable provider can guarantee rankings. I work with clear measures, priorities and measurement.
What my SEO work includes
SEO check / audit
Review indexing, structure, speed and content. Start with the free SEO & UX check.
Keyword & topic planning
Which search terms matter, and which page answers each question? This forms the plan.
Technical SEO
Core Web Vitals, clear URLs, sitemap, structured data, internal links and redirects.
Content & metadata
Headings, text, titles and descriptions aligned with search intent and users.
Local SEO
Dedicated pages for places such as Mosbach, Eberbach and Hirschhorn, plus Google Business Profile and consistent business details.
Measurement & reporting
Analyse impressions, clicks, positions and indexing in Google Search Console.
What matters in SEO
SEO and GEO: what is the difference?
SEO improves visibility in search engines. GEO (Generative Engine Optimization) prepares content for answers from generative search systems. Both need accessible pages, unambiguous information and useful, verifiable answers. According to Google Search Central, Google AI Overviews and AI Mode require neither special AI schema nor additional AI text files.
I check that services, contacts, location and references are clear, important questions receive direct answers and structured data matches visible content. Each AI system decides whether to cite a page.
Technology: the foundation
Google must be able to crawl, understand and index your site. This requires fast loading, mobile optimisation, clear HTML structure, an XML sitemap and correct redirects. Without that foundation, even excellent text has limited value.
Content: relevance and usefulness
Good SEO content answers the question behind a search. Each service gets its own page with clear headings, concrete information, examples and FAQs. This helps rankings and citations in AI answers.
Local signals
Businesses serving a region benefit from Google Business Profile, consistent name, address and phone details (NAP), reviews and local content. These signals matter in maps and local results.
Authority and trust
Real references, reviews, mentions and relevant links build trust. Purchased link packages are more likely to harm than help, so I do not offer them.
Realistic timelines
SEO does not work overnight. Technical improvements often show within weeks; content and authority take months. I prioritise by effort and impact and show progress in Search Console.
From check to implementation
-
Check or audit 1 week
Assess what holds the site back, what works and where opportunities lie.
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Prioritised actions 2–3 days
Rank actions by impact and effort, covering technology, content and local signals.
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Implementation 2–6 weeks
Technical fixes, new or updated pages, metadata, schema and local listings.
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Measurement Ongoing
Review Search Console and adjust the next steps.
When SEO is worthwhile
A good fit if
- You are a regional business that wants to be found locally.
- Your website has substance, but technology or structure gets in the way.
- You see SEO as a long-term investment.
Probably not a fit if
- You expect guaranteed number-one rankings within days.
- You want to buy link packages or mass-produced automated text.
SEO questions
Describe your services, audiences and location concretely. Answer customer questions directly, support claims with verifiable sources or real projects and link relevant pages. Content must be crawlable and indexable; structured data must match visible text.
Google AI Overviews and AI Mode do not require llms.txt. It can provide an additional overview, but does not replace an XML sitemap, good content, internal links or accessible pages.
It depends on scope and goals: one-off optimisation, ongoing support or local pages. The free SEO check shows where opportunities lie.
Technical fixes often show results after a few weeks; content and authority usually take several months. Reliable statements about rankings require measurement.
No. Nobody can honestly promise that because Google decides. I commit to careful work, clear priorities and transparent measurement.
Local SEO helps your business appear for location-based searches, such as web design in Mosbach. It includes Google Business Profile, local pages, consistent business details and reviews.
Yes, especially to check and refine indexing, redirects and content. See Website relaunch.
SEO improves organic, unpaid visibility over time. Google Ads are paid advertisements that can appear immediately but only while you pay.
Why es.design
01
Custom-built, never off the shelf
Every website is built for your business and your people – no themes, no templates, no 08/15. Powered by Storyblok, Vercel and Supabase.
02
100% personal
One contact for strategy, design and build – no account-manager ping-pong.
03
Fixed price, clear scope
You know what you get and what it costs before we start.
04
Local, digital everywhere
Studio in the Odenwald, projects across the region and beyond.
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