Your logo feels outdated
Older logos are often too detailed, scale poorly or no longer reflect your current offer and identity.
Services · Branding
Logo design
Logo design with substance: recognisable, scalable and suitable for digital and print. A symbol that works as well as a phone favicon as it does on an exhibition stand.
- Concepts
- 2–3 directions
- Duration
- Around 2–4 weeks
- Files
- SVG, PNG, PDF
- Variants
- Light, dark, favicon
A good logo is simple, distinctive and adaptable.
A logo must work on websites, business cards, social profile pictures and vehicle graphics. That requires a clear, restrained idea that stays legible at small sizes and in one colour.
I develop logos through a structured process: briefing, several directions, selection together and refinement. You receive a technically prepared package rather than a single file.
Does this sound familiar?
There is only one variant
Without versions for dark backgrounds, square formats or small sizes, makeshift solutions are inevitable.
The file is unusable
A low-resolution image is unsuitable for print or high-resolution screens.
What your logo design includes
Wordmark or symbol
Depending on the brief: typography alone, a combined mark or a standalone symbol.
Variants
Main logo, dark-background version, single-colour version and a square profile variant.
Favicon simplification
A reduced version that remains recognisable at 16 × 16 pixels.
Delivery package
Clearly named vector files (SVG, PDF) and raster files (PNG) in suitable sizes.
Colours & fonts
Defined HEX, RGB and CMYK values and recommended fonts.
Usage guidance
Minimum sizes, clear space and dos and don'ts on a short reference sheet.
What a logo needs to do
Recognition
People often see a logo only briefly. It needs a distinctive shape that stands apart from competitors. I research the market before designing.
Scalability
From favicon to banner, the logo must stay legible. I test concepts at small sizes, in one colour and on different backgrounds.
Timelessness
I focus on clear shapes and good proportions rather than fashionable effects. This keeps the logo relevant for years and allows careful updates.
Technical quality
Logos are built as vectors for lossless scaling. Colours are defined for screens and print, with fonts embedded or converted to outlines.
How your logo takes shape
-
Briefing 2–3 days
Clarify brand, audience, competitors, preferences and applications.
-
Directions 1 week
Choose between two or three distinct concepts.
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Iteration 1 week
Refine the selected direction, test variants and incorporate feedback.
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Finalisation 2–3 days
Delivery files, colours, fonts and usage guidance.
Who logo design is for
A good fit if
- You are launching a new brand or refreshing an outdated logo.
- Your current logo looks unprofessional in interfaces or social media.
- You want your logo and website to work together.
Probably not a fit if
- You want a fashionable logo that will look dated in two years.
- You only want a template with your business name added.
Logo design questions
It depends on scope and requirements, from a simple wordmark to a full symbol with variants and guidelines. You receive a fixed-price proposal after the introductory call.
Usually 2 to 4 weeks. The schedule depends on your feedback during review rounds.
Usually two or three directions. The selected direction is then refined and finalised.
SVG and PDF vectors for print and scaling, plus PNG files for everyday use, in light, dark and single-colour variants.
Yes. Depending on its condition, a careful refresh or a fresh start may be more appropriate. I review it first.
A system helps when several people communicate or you use multiple channels. See Corporate identity.
Why es.design
01
Custom-built, never off the shelf
Every website is built for your business and your people – no themes, no templates, no 08/15. Powered by Storyblok, Vercel and Supabase.
02
100% personal
One contact for strategy, design and build – no account-manager ping-pong.
03
Fixed price, clear scope
You know what you get and what it costs before we start.
04
Local, digital everywhere
Studio in the Odenwald, projects across the region and beyond.
Ready for a first-class web project?
Free 30-minute intro call – no pitch deck, no obligation.
Book an intro call